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De-Agentializing Data Practices: The Shifting Power of Metaphor in 1990s Discourses on Data Mining

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De-Agentializing Data Practices: The Shifting Power of Metaphor in 1990s Discourses on Data Mining

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Abstract

Big Data represents a tremendous opportunity to drill down and tapinto these critical insights. In fact, the powerful potential to mineand refine this vital, valuable resource points to a direct comparisonto a similarly vital resource in the modern economy: crude oil.

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Kerssens, N., (2019) “De-Agentializing Data Practices: The Shifting Power of Metaphor in 1990s Discourses on Data Mining”, Journal of Cultural Analytics 4(1). https://doi.org/10.22148/16.037 (external link, opens in new tab).

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